The marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media. ... It requires a new approach to marketing and a new understanding of customer behavior.
Promotion is a key element in putting across the benefits of your product or service to the customers. Well-designed marketing and promotional strategies ensure long-term success, bring in more customers and ensure profitability for businesses.
Digital Marketing helps to increase the speed of the products acceptance. Most of the sales promotion devices such as contests, premium coupons, etc. can be used faster than other promotion methods such as advertising. ... Increase in the speed of product acceptance is very important in the competitive market.