SEM seeks to promote websites by increasing their visibility in search engineresults pages through the use of paid search, contextual advertising and organic placement. Paid Search refers to the text ads that show up in search engines such as Google or Yahoo, which are targeted to a user's keyword search.
The internet can be a clustered place, and anyone doing business online knows how crucial it is for people to be able to find your website. This is where Search Engine Marketing (both Paid Search and Search Engine Optimisation) is very important. Traffic is good, quality traffic is better!
By effectively using SEM methods such as search engine optimization (SEO), Pay per click (PPC), and local search marketing, it is possible for growing businesses to get ahead of the competition. Search engine marketing (SEM) enables potential customers to access online business websites whenever they want.